Broadcaster Video On Demand (BVOD)
Growth in the usage of NZ BVOD platforms continues.
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Advertising is 100% viewable, 100% of the time**with a 96% completion rate***
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Over 1.6m NZ’ers are reached by NZ BVOD every week*
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The highest % increase – 8% - among Homeowners demographic group
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Advertising within BVOD is proven to be more effective than on other video platforms
- Linear TV and BVOD campaigns see more than twice (2.4) the sales impact of those combining TV & social video platforms**
*NZ BVOD = TVNZ+; ThreeNow;
Freeview On Demand; Prime Catch-up, SkyGO ; Sky Sport Now; Maori Television
On Demand/MAORI+
***Google Ad Manager –TVNZ and Discovery New Zealand
Source: *Nielsen Consumer and Media Insights Q3-Q4 2021, Q3-Q4 2022 Weekly
Reach Base: All People 15+, Accessed TV/Video/Movies online last 7 days
Sources: * *TVNZ -Kantar Research 2019; **Professor Karen Nelson-Field,
Benchmark Series.
BVOD offers advertisers a more targeted approach than traditional free to air TV
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Regional targeting eg; Christchurch
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Ads are non-skippable
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Low ad environment
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Allows small businesses to access prime time programmes usually out of reach on FTA TV
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Brand safe environment
- Affordable packages starting from $5,000+GST